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This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.
I specialize in writing press releases aimed at small businesses, and have been doing this for many years.
It balances writing about the dentist and his practice with the famous person who became his patient.
It is a great press release because it highlights our anniversary. We also add a quote from our CEO, which is valuable, and quotes Day Translations’ first employee, who is still with the company today.
It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
For our press release, we decided to take a women in leadership angle.
One of the strongest things of this particular release is our headline.
With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman – she truly is changing the business game for everyone.